SATURDAYS is a pioneering Direct-to-Consumer (D2C) eyewear company that has revolutionized the Indonesian optical market by designing premium-quality, affordable eyewear specifically engineered to fit Asian facial features and preferences. The company identified a significant gap in the global eyewear market where most frames were designed for Western facial structures, often resulting in poor fit and comfort for Asian consumers. SATURDAYS addresses this through extensive research and development focused on Asian anthropometric data, creating frames that provide superior comfort, fit, and style for their target demographic.

The company's D2C model eliminates traditional retail markups, allowing them to offer designer-quality eyewear at accessible price points while maintaining healthy margins. SATURDAYS has built a strong brand presence through digital marketing and strategic partnerships, establishing itself as a leading lifestyle eyewear brand in Indonesia. The company's success demonstrates the power of localized product development combined with efficient direct-to-consumer distribution in capturing underserved market segments.