The Company aims to accelerate expansion, strengthen its tech-enabled omnichannel experience and deepen its product offering
Jakarta, 27 April 2022 – Indonesian eyewear brand, SATURDAYS, has secured Series A funding for an undisclosed amount led by Altara Ventures. DSG Consumer Partners and other affiliates also joined the round. With this new funding, SATURDAYS aims to accelerate its expansion across Indonesia, strengthen its tech-enabled omnichannel experience and deepen its product offering.
"SATURDAYS offers affordable, high quality eyewear designed to fit and look great on Asian consumers. Technology plays a key role in our omnichannel approach to provide convenience for customers to shop through our website, mobile app, chat, home try-on or stores. As a DTC brand, it is very important that we wow customers on the first encounter to create a lasting impression and enduring brand," says SATURDAYS Co-Founder Andrew Kandolha
SATURDAYS was founded to solve a large problem: nearly half of the Indonesian population needs vision correction but only a third are able to access or afford the prescription glasses and vision care services they require. Those who are able to afford glasses either overpay for branded eyewear designed for Western faces or have to contend with poor quality and/or fake branded eyewear with poor customer experience. The World Health Organization released a study stating that a pair of eyewear can improve productivity by 30% and overall income by 20% in emerging countries.
SATURDAYS is reshaping the consumer eyewear shopping behavior and experience by bringing a digital-first, direct-to-consumer experience to Indonesian consumers. The company's mobile app "SATURDAYS LIFESTYLE" launched in early 2021 is a step closer to providing a frictionless eyewear shopping experience.
"SATURDAYS' hybrid online-offline solution, through its network of lifestyle retail stores and its mobile home-try-on service, is a unique way to extend the reach of its lifestyle-concept retail stores. Underneath SATURDAYS' millennial appeal – from brand partnerships like Marvel and EVOS, to its hippie-chic in-store cafe serving great coffee and baked goods – is an efficient and sustainable business that aims to bring affordable eyewear services beyond Indonesia's tier one cities," says Altara Ventures' Partner, Huiting Koh.
